Being seen as a commodity, the same as the rest
or
Be known as the most valuable provider
Charge the same prices as everyone else
or
Command and get a price premium
Present an undifferentiated feature led presentation
or
Powerfully communicate your value
Be fearful of discussing prices and miss out on opportunities
or
Negotiate with confidence and strength
When you contact me, I'll call you back - you'll get me, not a calendar scheduling app