Price Without Fear programme

Price without Fear Programme

Simple, practical, 'how to' steps and tools to help you grow your revenue and profit

Working closely with you and your team to deliver high impact profit growth 

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For CEOs, Sales and Marketing Directors and their teams

The Price Without Fear High Impact Profit Growth programme will help you ...

  • Be in the most profitable markets working with the most valuable customers. 
  • Understand, create and build outstanding customer value.
  • Price to your value and optimise your revenue, margins and profit.
  • Powerfully communicate and sell your differentiated value proposition.
  • Secure and protect your value through effective negotiating.

which means you get the prices you deserve and improve revenues, margin and profit.

Outcomes, results and value

Grow revenue, margins and profit

Achieve a higher Price and margin

Win more sales, more often at a higher price

Win sales quicker, keep customers longer

Our approach is different

 You'll be practicing your pricing and negotiating skills within 5 minutes of starting our programmes

because that’s the best way to learn

You’ll get the theory and knowledge to back up your practical skills, but only the stuff you’ll need 

because we won't waste your time on the stuff you'll never use

You’ll get reinforcement by mentoring, feedback and holding you to account for better results

because that’s how your new skills will become permanent habits

“Working with Andrew on the Value Program really helped everyone in the CTS team look at not only the value of the business but also what value they offered customers as an individual. 

Andrew’s approach to the training sessions allowed us all to express ourselves and effectively come up with our own ideas and plans. The last thing we needed was a trainer who just talked at you and left you with a big folder of slides to read. 

The insights and practical tools and techniques gained from the Workshops means we are well on track with producing the materials and processes to help us earn the profits which our business deserves. The message in our business is now quite clear. “It is not about offering the lowest price to get business, it’s about focusing on Value to the customer and us.”

- Matthew Terry (MD, Centre Tank Services Ltd).

You have real pride and passion for your products/services and the impact and results they deliver for your customers, you’re striving to win the sale at a premium price, however ...

You’re frustrated your Sales team compete on price and discount too much to win sales/new business.

You fear your products/services may be undervalued, missing out on profit and not realising your full potential.

You want to increase prices but scared you'll lose sales and customers.

You’re not sure what your prices should be? You want to win the business but don't want to undervalue your products/services, how should you set your prices?

Your business is struggling, how can you improve revenue and profit quickly?

You're fed up with customers who always want more for less and price reductions. How can you avoid this? 

Grow your knowledge, learn the skills and build the tools

Practice and role play to improve your skills 

 Implement a successful and repeatable process

Reinforcement - build the right habits, change behaviour, gain momentum

What others have to say...

"Andrew understands business strategy better than anyone and his solutions always take into account the successful direction of your business. If you need to significantly improve your organisations growth and ultimately your future success, it’s worth you checking out Andrew's services.” CEO, Exec Coach.

"Andrew was able to help us prepare for a critical contract negotiation by assisting us to identify our key strengths and establishing a logical framework in which to guide the negotiations. This enabled us to maximise our negotiation position and undoubtedly helped us to achieve the best possible outcome. His mentoring approach built confidence and enabled us to approach negotiations with a stronger and more positive outlook." MD at Smith and Morris Retail Ltd.
"Andrew is an Expert. Having spent years in giving strategic advice to top business leaders, he is able to instantly assess what is the underlining problem and suggest the best ways to overcome it. I am fortunate that our paths crossed." MD, Law Practice.

"Andrew knows his pricing inside out and back to front. He knows the theory and the practical. He knows how to get C suite buy in and then get it actually implemented at the point of purchase. Apart from all that he's a great sounding board, completely trustworthy and a good guy to have on board." Marketing Director.

 How the Programme works

 Master the four skills, hit your sweet spot

Value 


Discover, understand and quantify the value and what is really important to your customers

Pricing


Value based pricing is the most profitable approach you can take

Value communication and selling

Learn how to create and powerfully communicate and sell your value

Negotiation


Secure and protect your value through negotiating with confidence and strength

 By following a proven 7 stage system for developing skills and capability

Vision and goals

Identifying what you want to achieve and the right commercial strategies to help you get there

Markets and customers

Defining which are the most profitable markets to be in and who are the most valuable customers to develop relationships with

Value discovery

Finding out what your customers really need and value and positioning you as the Most Valuable Proposition

Pricing

Developing the right pricing approach that monetises your offer and delivers the margins and profits you deserve

Value communication and selling

Being able to powerful communicate and sell your value so your customers want to buy from you and are happy to pay the price your asking

Negotiating

Using effective negotiating techniques to secure, protect and grow your margins and value

Implementation, review, reinforcement

Making sure you realise the value you deserve from your products and services and continue to year after year

 To deliver measurable impact and results

The outcomes and results of the programme are evidenced through both academic research and experience working with clients.

Results are achieved in all sectors where businesses focus on the value of their products and services
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 Structure of the Programme

By investing time understanding you, your team and organisation, combined with our knowledge and expertise, we can build the programme that suits you best and will deliver the results you want - quickly.


Research* tells us that around 55% of a programme’s success comes from follow up and repetition of the learning (75% of what we learn at a training session is forgotten after just 6 days). 35% of a programme’s success comes from preparation for the event - making it context specific to the delegates is key. 10% is the workshop delivery itself – focusing on the right activities and format is crucial. (*various academic sources, HBR, 2022).


Your Programme will not be a one time training day, we will give you all the support you need. Before, during and after the workshop session to ensure you achieve the improvements and results you want and deserve.


Preparation for the Programme

Knowledge transfer of theories, approaches and methods is completed before the workshop event. This gives time to get familiar with content and complete self-directed foundation lessons and activities. You can begin using tools and techniques before the event starts.

Goals and objectives

Understanding your goals and context for negotiation skills improvement

Organisational survey

Understand your company’s processes and systems in supporting negotiating

Understanding needs

Individual survey to understand the team and individual’s needs

Design

Tailoring the content and delivery to your context and situational needs

The Workshops sessions

Valuable workshop face-to-face time is used for high-impact activities like practicing, role playing and discussing your 'real world' cases. This enables critical activities like peer-to-peer learning, modelling exemplar behaviours and developing your approach and style.

Pre-work

Pre-work on theories, approaches and methods before the workshop event. Get familiar with content and complete self-directed lessons and activities.

Coaching

Coaching, feedback and discussion throughout the session for peer to peer collaboration

Practice

The workshop follows our principles of practice with 5 minutes of starting, enabling skills and behaviour learning, review and feedback

Approach, tools and methods

Refine your approach and personalise your learning and develop your own approach, tools and methods

Support - reinforcement after the workshop

Learning, skills and behaviours are reinforced for weeks and months after the workshop through virtual training sessions, regular coaching and self-directed online learning. Assignments are used to assess progress and regular accountability checks ensure new learning is put into action. 

Regular reviews and action plans

Post workshop review, personal development plans and actions

On line support and Price without Fear App

On line support – 24/7 access for tools, templates & advice, videos, email reminders, anytime, anywhere

Real time support

Q&A support, active negotiation ‘help line’ by phone or email

Easy to access content

High impact, bite sized content, practical tools and methods developed and updated regularly with new insights

Price Negotiating Community

On line price negotiating community for sharing experience and peer to peer learning

Coaching and reinforcement

Follow up coaching calls between sessions for practice, reinforcement and drive momentum and accountability

Group training

Group training and discussions to share successes every two months

Advanced training

Further and more advanced training as you develop your skills

How we're different

Our knowledge and experience is in commercial management, sales, pricing and negotiating. Because we’ve worked in these areas over a number of years in a range of sectors, we’ve developed insights, methods and tools that make a real difference, we can specialise in pricing and negotiation. In fact this is all we specialise in. We won’t teach you how to negotiate hostage situations or M&A deals or employment contracts. 


If you want to negotiate higher prices and win more valuable sales deals, then that’s what we can help you do… nothing else, sorry.


It’s Personal - when we work with you, you get us, no one else. We focus on reinforcement - of skills and behaviours because that’s how they become permanent habits – we give you this commitment, time and resource – it’s why we only work with a small, select group of companies at a time. 


Don’t expect a standard package, a pre-prepared, boxed up, one size fits all ready made solution.


We know most people struggle talking about money. Discussing prices can be difficult, we fear objections and challenges, we feel under pressure, we fear losing the deal when we get to the numbers. Top performers relish this conversation.


Because we specialise in Pricing & Negotiation we’ll help you become more confident to talk money.



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